Is your listing holding you back?

MLS descriptions are so important for real estate sellers.

A well-written, emotionally driven, search engine-friendly description can help get your PEI Real Estate listing in front of a larger, more receptive audience.

Which one of these descriptions piques your interest the most?


Home has 4 bedrooms, 3 full baths, 2 car garage and over half an acre of land.  Great house.  Motivated Seller, bring all offers.  Home is subject to Short Sale.


Imagine sitting in your cozy sunroom on a warm spring morning, reading a book or laughing with family in Ladysmith, VA.  This exceptional sunroom comes with 4 bedrooms, 3 full baths & 2 car garage.  Enjoy over half an acre while playing volleyball, enjoying a garden or having a family cookout.  Seller also including the private master with oversized closet, private bathroom, Jacuzzi, cherry hardwoods, fireplace, granite counters & tall cabinets.

See these examples comparing the old description to the new MLS® description:

The other agent’s MLS description:

This quality built home located in a quiet cul de sac in Gavin Estates features an open concept kit & living room.  Main floor: oak kit with ceramic floor, kit ‘garage’; center island, dining area, French door to covered deck & patio; LR with propane fireplace, formal DR with French doors; 2 pc bath; laundry facilities at back door.  Second floor: 4 pc bath, 3 brs wtih MBR having 4 pc ensuite Gacuzzi, separate shower), walk in closet & propane fireplace; ‘bonus’ room with hardwood floor above garage.  All floors hardwood except ceramic in bathrooms and kitchen.  Basement: rec room, 3 pc bath, ceramic floor with infloor heat; furnace room, storage room, storage under stairs.  Detached storage garage.  Extras: 2 propane fireplaces, air exchanger, central vac & attachments, microwave & range hood, water softener.  $1,500 bonus to selling agent.  A new subdivision close to The French School and Greenfield Elementary.# of rooms- 12 BSZ 30 x 40.

Michael Poczynek’s MLS® description:

Welcome to your new Summerside, Prince Edward Island Dream Home, including an above-ground pool!  You are located in the very prime family-orientated community of Gavin Estates.  Just imagine how much fun you will have in this large family home built for parties, fun, laughter, having visitors over, barbeques and pool parties.  This very well decorated & appointed home is so cozy for a large home; from the massive kitchen with a computer nook for looking up your recipes to the views from the formal and informal dining areas to the multiple propane fireplaces, this home screams warmth and loving.  A heated double-car garage will keep your cars nice and warm on a cool day and could double as a workshop.  The basement is ready for a big screen TV with surround sound, pool table, or games room.  This home is the cleanest bank foreclosure I have seen, and it is priced to sell to one new lucky owner looking for a bargain in PEl Real Estate.  Wow!  An exciting YouTube HD Video is attached.  Be sure to subscribe!

The bottom line when listing your Prince Edward Island Property for sale: Do not underestimate the power of the well-written MLS® description, and make use you use all 2000 characters (with spaces).  It’s one of the most influential and vital things you can do to promote your property next to the pictures and videos.

The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are member’s of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.