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Prince Edward Island Property Descriptions: the truth, and the impact on Google and the potential home buyer.

MLS Descriptions are so important for Prince Edward Island Real Estate home sellers.

Not only for potential buyers, but almost more importantly for search engines such as Google.  A well written, emotionally driven, search engine friendly description can sell PEl Houses offered for sale faster. Furthermore, you can have up to 1000 characters including spaces in your PEI MLS description. When selling your home and it is listed on MLS, or a multitude of other websites, you have virtually seconds to sell that potential home buyer on your home. Which one of these descriptions does that better?


Home has 4 bedrooms, 3 full baths, 2 car garage and over half an acre of land. Great house. Motivated Seller, bring all offers. Home is subject to Short Sale.

…or That?

Imagine sitting in your cozy sunroom on a warm spring morning, reading a book or laughing with family in Ladysmith VA. This amazing sunroom comes with 4 bedrooms, 3 full baths & 2 car garage. Enjoy over half an acre while playing volleyball, enjoying a garden or having a family cookout. Seller also including the private master with oversized closet, private bathroom, Jacuzzi, cherry hardwoods, fireplace, granite counters & tall cabinets.

Notice that in this example from a recent CRS course I took, that the location is mentioned. This is done for search engine purposes.

See these examples comparing the old Charlottetown Real Estate description to the new MLS description:

The other agent’s MLS description (from about 12 years ago — for the Blog and Facebook police):

This quality built home located in a quiet cui de sac in Gavin Estates features an open concept kit & living room. Main floor: oak kit. with ceramic floor, kit ‘garage’; center island, dining area, French door to covered deck & patio; LR with propane fireplace, formal DR with French doors; 2 pc bath; laundry facilities at back door. Second floor: 4 pc bath, 3 brs wtih MBR having 4 pc ensuite Gacuzzi, separate shower), walk in closet & propane fireplace; ‘bonus’ room with hardwood floor above garage. All floors hardwood except ceramic in bathrooms and kitchen. Basement: rec room, 3 pc bath, ceramic floor with infloor heat; furnace room, storage room, storage under stairs. Detached storage garage. Extras: 2 propane fireplaces, air exchanger, central vac & attachments, microwave & range hood, water softener. $1,500 bonus to selling agent. A new subdivision close to The French School and Greenfield Elementary.# of rooms- 12 BSZ 30 x 40.

Michael Poczvnek’s MLS description:

Prince Edward Island Real Estate Summerside house for sale, with above ground pool, located in the very prime family orientated community of Gavin Estates. Just imagine how much fun you are going to have in this large family home built for parties, fun, laughter, having visitors over, barbeques, & pool parties. This very well decorated & appointed home is so cozy for a large home; from the massive kitchen with a computer nook for looking up your recipes, to the views from the formal and informal dining areas to the multiple propane fireplaces, this home screams warmth and loving. A heated double car garage will keep your cars nice and warm on a cool day, and could double as a workshop. The basement is ready for a big screen TV with surround sound, pool table, or games room. This home is the cleanest bank foreclosure I have seen, and it is priced to sell to one new lucky owner looking for a bargain in PEl Real Estate. Wow! Exciting YouTube HD Video attached. Be sure to subscribe!

This is 998 characters.

The bottom line when listing your Charlottetown or Summerside PEI Property for sale: Do not under-estimate the power of the written MLS description, and make use you use all 1000 characters. It’s one of the most powerful and important things you can do to promote your property (next to the pictures of course).

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